ESN is a premier interactive content company serving an international black audience.

The Facts

• We have a mailing list of 8 000 members and growing.
• Over 300 000 pages viewed each month.

Market and Benefits

• African-American spending power is projected to reach US$852.8 billion in 2007 from 2002 level of US$723 billion.
• Population: 37.5 Million (12.8%)
• Households: 13.8 Million
• Median Household Income: $34,134
• Sixty-eight percent of respondents to an AOL Black Voices/Images Market Research survey  in 2005 say they favor companies who benefit the African American community. Many respondents don't feel enough content "speaks" to the community as a distinct culture with it's own needs and values.
• Nearly 80 percent of African Americans have access to the Internet, compared to the 88 percent of the general U.S. population.
• Two-thirds of online African American households have access to broadband connections, compared to 53 percent of the general population.
• Compared to the general population, African American Web users spend more time online. They report spending five hours surfing per day, compared to 2.9 hours for the general population. What drives this group online? Seventy-two percent cite the need to obtain general information as a key driver.
• A new study released on Sept. 14, 2005 suggests that black women are much more apt to go online to investigate companies before buying their products or services. Read Businessweek.com article.

Source: AOL Black Voices/Images Market Research 2005, Niaonline.com 2005 Survey, Business Week Magazine, Clickz.com.

Demographics

• Our target audience are blacks from age 25 to 45.
• The majority of our users are in North America, 70% in the U.S., 8% in South Africa, 6% Canada. We also receive consistent visits from the U.K., Jamaica, Nigeria, Germany, Australia and India.

 Content Channels

• UrbanHustler.com - Business news and atricles about successful black entrepreneurs, celebrities, personal finance, personal development and lifestyle.

• BlackEntrepreneurProfile.com - Profiles of successful blacks entrepreneurs and professionals.

• BlackBusinessProfile.com - Profiles of black owned companies, press releases and company news.